Glossary of terms

A glossary of terms to help you navigate around the platform

Kiran Kaur avatar
Written by Kiran Kaur
Updated over a week ago

Bright Analytics:

A customisable analytics platform, that allows you to do the following:

  • Automate all your data through our library of API connections

  • Coordinate it through rules and custom groups

  • Create a custom data model of metrics and dimensions

  • Visualise your data and create bespoke dashboards

  • Share insights with your team through scheduling, commentary and annotations

  • Define automated alerts that monitor your critical KPIs

Content Menu:

The list of all folders, dashboards and reports that a user has access to can be seen in the Content Menu. The Content Menu is located on the left side of the Bright Analytics interface. You can also favourite folders and dashboards, so they are shown on your content menu upon signing in.


A folder can hold one or more dashboards, you can also create sub folders to further break down your dashboards per campaign, project etc.


A Dashboard is a document for holding a number of Reports. Dashboards sit within folders. Dashboards may have Filters attached to them to filter the data in any reports that are added to the Dashboard. Dashboards are shared and therefore any changes made will reflect to all users of the dashboard.


A report is the 'widget' within a Dashboard containing report data / visualisation & only exists on dashboards. A dashboard may contain any number of reports. They cannot be added to Folders or be accessed other than via a Dashboard they've been added to.Each report is independently editable allowing any combination of reports from a mix of data sources to be included on a Dashboard.


Metrics are how you measure your data and are used to assess the performance of your marketing or business activity.


Dimensions refer to features of your data that you use to categorise or segment your reports in order to answer business questions.

Data sources:

The location where data that is being used, originates from.


This is a feature that allows you to select and limit data shown to you in your reports. For example, you are able to filter reports by timeframes, products, industries etc.

Alias dashboards:

An alias is a reflection of a dashboard. It will always mirror the structure and reports of the dashboard. You can customise the alias by applying filters and new visualisations, but any changes to the report metrics and dimensions must be done at the master dashboard. This way all aliases always reflect the master setup.

Scheduled items:

These are reports that you have set up to be delivered to you at your chosen time / frequency.


The simultaneous performance of two or more of the same dashboards across a variety of timeframes. The platform gives you the ability to add personalised commentary to each timeslice to give your team extra context.

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