Alerts:
Notifications set up on a report or dashboard that flag you when your data meets a condition you've defined.
Alias dashboards:
An alias is a reflection of a dashboard. It will always mirror the structure and reports of the dashboard. You can customise the alias by applying filters and new visualisations, but any changes to the report metrics and dimensions must be done at the master dashboard. This way all aliases always reflect the master setup.
Budget Manager:
Bright Analytics' planning tool, used to set and manage budget plans and the values behind them.
Connections:
The individual links between Bright Analytics and each data source you've authenticated, managed within Pipelines.
Content Menu:
The list of all folders, dashboards and reports that a user has access to can be seen in the Content Menu. The Content Menu is located on the left side of the Bright Analytics interface. You can also favourite folders and dashboards, so they are shown on your content menu upon signing in.
Dashboards:
A Dashboard is a document for holding a number of Reports. Dashboards sit within folders. Dashboards may have Filters attached to them to filter the data in any reports that are added to the Dashboard. Dashboards are shared and therefore any changes made will reflect to all users of the dashboard.
Data Hosts:
A feature that connects Bright Analytics directly to your own databases and warehouses; such as BigQuery or Snowflake, so business data can sit alongside your marketing data.
Data sources:
The platform or system a piece of data originates from, before it's brought into Bright Analytics.
Dimensions:
Dimensions refer to features of your data that you use to categorise or segment your reports in order to answer business questions.
ETL:
Short for Extract, Transform, Load - the process of pulling data from a source, reshaping it into a usable format, and loading it into Bright Analytics.
Feature Access:
A permission, separate from a user's access level, that controls whether they can access specific modules such as Manage Data or Taxonomy Manager.
Filters:
This is a feature that allows you to select and limit data shown to you in your reports. For example, you are able to filter reports by timeframes, products, industries etc.
Folders:
A folder can hold one or more dashboards, you can also create sub folders to further break down your dashboards per campaign, project etc.
Integrations:
The library of platforms Bright Analytics can connect to, such as Meta, Google Ads, or GA4.
Jobs:
A scheduled task that syncs data from a connected source into Bright Analytics, run on a set frequency.
MCP Server:
A feature that connects AI assistants, such as Claude or ChatGPT, directly to your Semantic Layer, so they can answer questions using your governed data.
Metrics:
Metrics are how you measure your data and are used to assess the performance of your marketing or business activity.
Pipelines:
The part of the platform where data is brought in from your connected sources, covering connections, integrations, and jobs. Also referred to as Pipeline Manager.
Reporting API:
A way to access your Bright Analytics data and definitions from external tools, following standard REST conventions.
Reports:
The 'widget' within a dashboard that contains report data and visualisation. A dashboard may contain any number of reports, each independently editable, drawing from any combination of data sources. Reports cannot be added to folders or accessed outside of the dashboard they belong to.
Rules:
Logic applied to your data to automatically adjust or standardise it, without changing the underlying raw data.
Scheduled items:
These are reports that you have set up to be delivered to you at your chosen time / frequency.
Semantic Layer:
The part of the platform where metrics, dimensions, and rules are defined, so every report, dashboard, and API call uses the same consistent logic. Also referred to as Data Model.
Taxonomy Manager:
A tool for creating and enforcing naming conventions on marketing activity, such as campaigns and channels. Access is granted separately.
Timeslices:
The simultaneous performance of two or more of the same dashboards across a variety of timeframes. The platform gives you the ability to add personalised commentary to each timeslice to give your team extra context.
Transforms:
A step within a data job that reshapes or standardises incoming data before it's stored, as part of the ETL process.
User Types:
The four access levels in Bright Analytics, View, Explore, Regular, and Admin, that determine what a user can do by default.