Bright Analytics

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This configuration supports comprehensive tracking of Snapchat ad delivery, conversion events, and associated metadata. The system is composed of two scheduled jobs: one for daily delivery/conversion data imports, and one for daily metadata refreshes. It supports metric aggregation, dimension tagging, and performance calculations such as Swipe Rate, VTR, and VCR.

For more information on this integration, please follow the link <a href="https://brightanalytics.com/connectors/snapchat-ads-reporting-api/" rel="nofollow noopener noreferrer" target="_blank">here</a>.

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🛠️ Job 1: <code>Snap Ads - Data Import</code>

🛠️ Job 2: <code>Snap Ads - Meta Refresh</code>

Connection Description: <code>Snap Ads</code>

- Connection Description: <code>Snap Ads</code>

Both <code>snap_data_ad</code> and <code>snap_data_ad_conversions</code> are joined to the metadata tables via:

The Snapchat Ads integration uses the Snap Marketing API to:

Import daily performance data for ads and conversions.

Auto-refresh all metadata (campaigns, ad accounts, squads, ads) to ensure up-to-date taxonomy.

Support granular reporting via swipes, impressions, video quartiles, and conversions.

Enable performance calculations like swipe rate, view-through rate (VTR), view completion rate (VCR), and cost per swipe.

Join ad-level data with meta tables to power dashboards or feed business logic in downstream systems.

- Import daily performance data for ads and conversions.
- Auto-refresh all metadata (campaigns, ad accounts, squads, ads) to ensure up-to-date taxonomy.
- Support granular reporting via swipes, impressions, video quartiles, and conversions.
- Enable performance calculations like swipe rate, view-through rate (VTR), view completion rate (VCR), and cost per swipe.
- Join ad-level data with meta tables to power dashboards or feed business logic in downstream systems.

Snapchat Ads API Connector

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Field	Value
Feed	`snap`
Status	`2` (Enabled)
Label	`Snap Ads - Data Import`
Lookback	3 days
First Run Hour	5 AM
Poll Frequency	24 hours
Lookback Window	0

Priority	Table	Description	Update Mode
1	`snap_data_ad`	Snap Ads - Delivery Data	append
2	`snap_data_ad_conversions`	Snap Ads - Conversion Data	append

Field	Value
Feed	`snap`
Status	`2` (Enabled)
Label	`Snap Ads - Meta Refresh`
Lookback	1 day
First Run Hour	5 AM
Poll Frequency	24 hours
Lookback Window	0

Priority	Table	Description	Update Mode
1	`snap_meta_adaccount`	Snap - Meta Account	refresh
2	`snap_meta_campaign`	Snap - Meta Campaign	refresh
3	`snap_meta_adsquad`	Snap - Meta AdSquad	refresh
4	`snap_meta_ad`	Snap - Meta Ad	refresh

Key	Description	Type	Required
`snap_account_ids`	Comma-delimited Snap Account IDs	text	✅ Yes
`username`	Snap Ads API username (ID/token)	text	✅ Yes
`secret`	API secret token	text	✅ Yes

Snapchat Ads API Connector

🔍 Summary

⚙️ Jobs Configuration

🛠️ Job 1: `Snap Ads - Data Import`

🎯 Targets

🛠️ Job 2: `Snap Ads - Meta Refresh`

🎯 Targets

🔐 Connection Settings

🧭 Dimensions

📊 Base Metrics

🧮 Composite Metrics

🔗 Data Joins

🧾 API Use Case Summary

Name	Maps to Field
Account [Snap]	`snap_meta_adaccount.name`
Campaign [Snap]	`snap_meta_campaign.name`
Ad Squad [Snap]	`snap_meta_adsquad.name`
Ad [Snap]	`snap_meta_ad.name`

Name	Formula (simplified)	Format
Spend [Snap]	`SUM(snap_data_ad.spend / 1,000,000)`	£, 2dp
Swipes [Snap]	`SUM(snap_data_ad.swipes)`	integer
Impressions [Snap]	`SUM(snap_data_ad.impressions)`	integer
Video Views [Snap]	`SUM(snap_data_ad.video_views)`	integer
Video Views Quartile - 25%	`SUM(snap_data_ad.quartile_1)`	integer
Video Views Quartile - 50%	`SUM(snap_data_ad.quartile_2)`	integer
Video Views Quartile - 75%	`SUM(snap_data_ad.quartile_3)`	integer
Video Completes [Snap]	`SUM(snap_data_ad.view_completion)`	integer
Conversion Page Views [Snap]	`SUM(snap_data_ad_conversions.conversion_page_views)`	integer

Name	Formula	Format
Swipe Up Rate [Snap]	`{Swipes [Snap]} / {Impressions [Snap]} * 100`	%, 2dp
VTR [Snap]	`{Video Completes [Snap]} / {Impressions [Snap]} * 1000`	%, 2dp
VCR [Snap]	`{Video Completes [Snap]} / {Video Views [Snap]} * 100`	%, 2dp
Cost Per Swipe [Snap]	`{Spend [Snap]} / {Swipes [Snap]}`	£, 2dp

Join Field	Joins With Table
`ad_id`	`snap_meta_ad.id`
`bright_custom_ad_squad_id`	`snap_meta_adsquad.id`
`bright_custom_campaign_id`	`snap_meta_campaign.id`
`bright_custom_ad_account_id`	`snap_meta_adaccount.id`

Snapchat Ads API Connector

🔍 Summary

⚙️ Jobs Configuration

🛠️ Job 1: Snap Ads - Data Import

🎯 Targets

🛠️ Job 2: Snap Ads - Meta Refresh

🎯 Targets

🔐 Connection Settings

🧭 Dimensions

📊 Base Metrics

🧮 Composite Metrics

🔗 Data Joins

🧾 API Use Case Summary

🛠️ Job 1: `Snap Ads - Data Import`

🛠️ Job 2: `Snap Ads - Meta Refresh`