You can integrate a google alert into your dashboard so you can receive news or updates related to your company or your client's, or whatever you choose.
First, go to https://www.google.co.uk/alerts and choose your alert keyword. Once you've saved the alert, click edit and choose RSS feed.
Then click on the RSS feed sign:
And copy the URL into the BA embed window:
From the BA Dashboard, select 'Embed' from the '+' sign in the menu bar. Here you can input the the URL of your google alert. You can paste the entire link and BA will automatically add only the unique code.
Choose the number of alerts you'd like listed and click Preview to see your new alert on the dashboard, then Save Embed.