What is a Metric?

Understanding metrics and how to use them

Ed Campbell avatar
Written by Ed Campbell
Updated over a week ago

Metrics are how you measure your data and are used to assess the performance of your marketing or business activity.ย 

For example, you may track the number of 'Clicks' your ad campaign has garnered over time to determine how effective your ads are in bringing people to your site.

A metric can be selected in the report builder via the search box:

Alternatively you can browse all metrics by selecting the Browse button:


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