The Manage Data section of the platform is where data can be uploaded, viewed, and maintained to power reports and dashboards.
Think of it as an additional data source - one that sits alongside existing data and gives clients direct control over the supporting information that keeps reporting accurate and up to date.
A useful feature of Manage Data is users are able to view the Meta data being directly pulled via APIs to have clear oversight into what is being fed into the metrics and dimensions.
Users can also use the Manage Data section to set targets. The below picture shows sales targets being set against Channels
To view more use cases, click here.