DoubleVerify API Connector

Key

Description

Required

Type

Size

doubleverify_api_key

DoubleVerify API Key/Token (generated in DV Pinnacle under Analytics → Data API)

Yes

Text

50

Job Type

Frequency

Lookback Window

First Run (UTC)

Delivery Import

24 hours

5 days

06:00

Table Name

Description

Type

Update Mode

doubleverify_data_blocking

Blocking delivery metrics such as requests, blocks, brand safety, fraud, and geo controls.

Data

Append

doubleverify_data_monitoring

Monitoring quality metrics including monitored ads, authenticity, safety, and geo validity.

Data

Append

doubleverify_data_viewability

Viewability metrics such as eligible, measured, viewable, authentic viewable, and time-in-view.

Data

Append

Dimension Name

Source Field(s)

Description

Advertiser Name [DV]

doubleverify_data_blocking.advertiser_name; doubleverify_data_monitoring.advertiser_name; doubleverify_data_viewability.advertiser_name

The advertiser associated with DV measurements supports advertiser-level rollups.

Placement Code [DV]

doubleverify_data_blocking.ad_server_placement_code; doubleverify_data_monitoring.ad_server_placement_code; doubleverify_data_viewability.ad_server_placement_code

Ad server placement identifier used to align with external delivery data.

Placement Name [DV]

doubleverify_data_blocking.placement_name; doubleverify_data_monitoring.placement_name; doubleverify_data_viewability.placement_name

Human-readable placement label for segmentation and analysis.

Media Type [DV]

doubleverify_data_blocking.media_type; doubleverify_data_monitoring.media_type; doubleverify_data_viewability.media_type

Channel/type classification (e.g., Display, Video) for performance slicing.

Media Property [DV]

doubleverify_data_blocking.media_property; doubleverify_data_monitoring.media_property; doubleverify_data_viewability.media_property

Publisher or property where ads served, enabling property-level quality insights.

Device Delivery Type [DV]

doubleverify_data_blocking.device_delivery_type; doubleverify_data_monitoring.device_delivery_type; doubleverify_data_viewability.device_delivery_type

Device delivery categorization for device-level reporting views.

Metric Name

Calculation Formula

Round

Description

Requests [DV]

SUM({doubleverify_data_blocking.requests})

0

Total ad requests evaluated by DV blocking during the period.

Blocks [DV]

SUM({doubleverify_data_blocking.blocks})

0

Total blocked requests across DV controls.

Brand Safety Floor Blocks [DV]

SUM({doubleverify_data_blocking.brand_safety_floor_blocks})

0

Blocks triggered by brand safety floor rules.

Fraud (SIVT) Blocks [DV]

SUM({doubleverify_data_blocking.fraud_sivt_blocks})

0

Blocks due to sophisticated invalid traffic (SIVT).

Out of Geo Blocks [DV]

SUM({doubleverify_data_blocking.out_of_geo_blocks})

0

Blocks for traffic outside targeted geographies.

Brand Suitability Blocks [DV]

SUM({doubleverify_data_blocking.brand_suitability_blocks})

0

Blocks from DV brand suitability settings and categories.

Monitored Ads [DV]

SUM({doubleverify_data_monitoring.monitored_ads})

0

Ads monitored by DV for quality, fraud, and suitability checks.

Authentic Ads [DV]

SUM({doubleverify_data_monitoring.authentic_ads})

0

Ads passing DV authenticity checks across key criteria.

Unique Incidents [DV]

SUM({doubleverify_data_monitoring.unique_incidents})

0

Unique quality incidents detected in monitoring.

Brand Safe Ads [DV]

SUM({doubleverify_data_monitoring.brand_safe_ads})

0

Ads classified as brand safe by DV.

Fraud SIVT-Free Ads [DV]

SUM({doubleverify_data_monitoring.fraud_sivt_free_ads})

0

Ads identified as free from SIVT.

In-Geo Ads [DV]

SUM({doubleverify_data_monitoring.in_geo_ads})

0

Ads determined to be in the targeted geography.

Brand Suitable Ads [DV]

SUM({doubleverify_data_monitoring.brand_suitable_ads})

0

Ads meeting brand suitability requirements.

Eligible Impressions [DV]

SUM({doubleverify_data_viewability.eligible_impressions})

0

Impressions eligible for viewability measurement.

Measured Impressions [DV]

SUM({doubleverify_data_viewability.measured_impressions})

0

Impressions successfully measured for viewability.

Viewable Impressions [DV]

SUM({doubleverify_data_viewability.viewable_impressions})

0

Impressions meeting IAB/MRC viewability standards.

Authentic Viewable Impressions [DV]

SUM({doubleverify_data_viewability.authentic_viewable_impressions})

0

Viewable impressions that also meet DV authenticity criteria.

Valid Eligible Impressions [DV]

SUM({doubleverify_data_viewability.valid_eligible_impressions})

0

Eligible impressions considered valid under DV rules.

Video Viewable Impressions [DV]

SUM({doubleverify_data_viewability.video_viewable_impressions})

0

Viewable impressions for video placements.

Avg Time (s) Viewable Impr. [DV]

AVG({doubleverify_data_viewability.average_time_s_viewable_impressions})

0

Average time-in-view for viewable impressions.

Avg Time (s) Authentic Viewable Impr. [DV]

AVG({doubleverify_data_viewability.average_time_s_authentic_viewable_impressions})

0

Average time-in-view for impressions that are both viewable and authentic.

Metric Name

Calculation Formula

Rounding

Prefix/ Suffix

Description

Block Rate % [DV]

({Blocks [DV]}/{Requests [DV]})*100

2

%

Share of requests blocked out of total evaluated.

SIVT Block % [DV]

({Fraud (SIVT) Blocks [DV]}/{Requests [DV]})*100

2

%

Share of requests blocked due to SIVT.

Out of Geo Block % [DV]

({Out of Geo Blocks [DV]}/{Requests [DV]})*100

2

%

Share of requests blocked for geo violations.

Brand Suitability Block % [DV]

({Brand Suitability Blocks [DV]}/{Requests [DV]})*100

2

%

Share of requests blocked by brand suitability rules.

Authentic Rate % [DV]

({Authentic Ads [DV]}/{Monitored Ads [DV]})*100

2

%

Percent of monitored ads deemed authentic.

Brand Safe Rate % [DV]

({Brand Safe Ads [DV]}/{Monitored Ads [DV]})*100

2

%

Percent of monitored ads classified as brand safe.

Measurability % [DV]

({Measured Impressions [DV]}/{Eligible Impressions [DV]})*100

2

%

Percent of eligible impressions that were measured.

Viewability % [DV]

({Viewable Impressions [DV]}/{Measured Impressions [DV]})*100

2

%

Percent of measured impressions meeting viewability standards.

Video Viewability % [DV]

({Video Viewable Impressions [DV]}/{Measured Impressions [DV]})*100

2

%

Percent of measured impressions that were viewable for video.

Field Name

Definition

Data Type

ad_length

During of ad in seconds.

String

ad_render_status

The Ad Render Status filter identifies server initiated versus client initiated and unknown traffic. This filter provides advertisers and partners with the ability to differentiate between rendered impressions and other ads that either could not be measured, or were not rendered, by filtering on the following dimension values: Render Status Unknown, Began to Render. The Ad Render Status filter applies to Monitoring data only. Blocking data will have an "N/A - Blocking" value.

String

ad_server_campaign_code

Agency ad server campaign ID

String

ad_server_name

The specific identifier of the ad server that delivers advertisements within a digital advertising ecosystem

String

ad_server_placement_code

Agency Ad Server Placement ID

String

ad_server_site_code

Agency Ad Server Site ID

String

ad_server_site_code

Agency Adserver Site ID

String

ad_size

Allows splicing data by Ad Size bucketed into the following groups: Extra Large, Large, Medium, Small, Other, Unknown, N/A

String

advertiser_name

Name of Advertiser as entered within DoubleVerify system

String

app_age_rating

Type of content found within the app. App age rates are standards as to what content may be associated with each grouping, such as the amount of violent content within the app and whether that violence is cartoon or more real-world animation.

String

app_bundle

ID extracted from metadata collected by DV tag that fired on in-app/CTV impression

String

app_bundle

The bundle of the App from the Meta Audience Network

String

app_developer

Company who develops the app that an impression is served within

String

app_id

ID extracted from metadata collected by DV tag that fired on in-app/CTV impression

String

app_id

The ID of the App in the Meta Audience Network

String

app_name

Name of App an impression is served within

String

app_store

Store that app is downloaded from

String

app_store_category

Classifications assigned by the respective App store

String

app_url

URL of the App from the Meta Audience Network

String

attention_viewability_type

Allows users to filter impressions by measurement type and viewability status. Note: This dimension categorizes impressions into three types: Authentic Viewable, Authentic Non-Viewable, Authentic Modeled. All impressions prior to November 23, 2024 will be labeled as N/A but should be considered Authentic Viewable.

String

brand_market

Market identified as being the location from which the brand is based

String

brand_name

Advertiser line of business name.

String

brand_name

Advertiser line of business name. Dependent upon how client creates account in DV Blueprints

String

brand_region

Area of the world where a Line of Business is located (APAC, North America, EMEA, etc)

String

buying_platform

Buying Platform as defined in Google's documentation - https://support.google.com/youtube/?hl=en&sjid=17825989494931148465-NA#topic=9257498

String

buying_platform

Buying Platform associated with Brand Safety/Suitability Incident - https://support.google.com/youtube/?hl=en&sjid=17825989494931148465-NA#topic=9257498

String

campaign_name

Name of the Campaign as defined by the client

String

category_name

Name of IAB Category assigned to app or site where the impression was served

String

category_type

Identifies whether category is brand suitability category or brand safety floor

String

channel_id

Channel ID associated with Brand Safety/Suitability Incident - https://support.google.com/youtube/?hl=en&sjid=17825989494931148465-NA#topic=9257498

String

channel_title

Channel Title associated with Brand Safety/Suitability Incident - https://support.google.com/youtube/?hl=en&sjid=17825989494931148465-NA#topic=9257498

String

creative_code

Agency Ad Server creative ID

String

creative_id

Creative ID associated with Brand Safety/Suitability Incident

String

ctv_device_name

Name of the CTV device

String

date

Date that impression event occurred

date

When the impression event occurred. This dimension group includes Hour, Week, Month, Quarter, Day of Week, and Year.

date

When the impression event occurred. This dimension group includes Hour, Week, Month, Quarter, Day of Week, and Year.

Date

date

When the impression event occurred.This dimension group includes Hour, Week, Month, Quarter, Day of Week, and Year.

Date

day_of_week

When the impression event occurred.This dimension group includes Hour, Week, Month, Quarter, Day of Week, and Year.

String

delivery_country

Country where the impression was delivered

String

delivery_country_code

2 letter abbreviation for country DV identified the campaign's ad fired within

String

delivery_site

Domain or Subdomain where the impression is served

String

device_delivery_type

The Device Delivery Type dimension allows filtering of data by one or more of these delivery types: CTV, Desktop, Smartphone In-App, Smartphone Web, Tablet In-App, Tablet Web, Unknown/Other

String

device_delivery_type

The Device Delivery Type dimension allows filtering of data by one or more of these delivery types: Desktop, Smartphone In-App, Smartphone Web, Tablet In-App, Tablet Web, Unknown/Other

String

dma_mma

Designated Market Area or Major Metropolitan Area where the impression is delivered

String

dynamic_suitability_category_name

Name of the Dynamic Suitability classification assigned to an impression that was served. Note that multiple Dynamic Suitability Categories can be associated with a single impression.

String

dynamic_suitability_risk_tier

Risk Tier (High, Medium, Low) assigned to a tiered category based on content evaluated by DV classification

String

extracted_bundle_id

Final ID used in reporting after reviewing all environment metadata. Bundle ID is then used in DV services to review category, inclusion/exclusion lists settings set by client

String

fos_certification_status

Dimension allows you to splice CTV data based on whether an App-OS combination has passed the Fully On-Screen certification process. Certified - Impressions from App-OS combinations that have passed the Fully On-Screen (FOS) certification process, show ads full screen without obstruction and served only when the device is powered on. Non-Certified: Failed - Impressions from App-OS combinations that have not passed the Fully On-Screen (FOS) certification process, because the environment failed certification. Non-Certified: Untested - Impressions from App-OS combinations that have not passed the Fully On-Screen (FOS) certification process, because the environment has not been tested. Not Video - Display impressions, which are ineligible for Fully On-Screen (FOS) certification. Note: formally named VAST Visibility Status

String

hour

Date that impression event occurred

hour

When the impression event occurred. This dimension group includes Hour, Week, Month, Quarter, Day of Week, and Year.

hour

When the impression event occurred. This dimension group includes Hour, Week, Month, Quarter, Day of Week, and Year.

String

hour

When the impression event occurred.This dimension group includes Hour, Week, Month, Quarter, Day of Week, and Year.

String

keyword_string

Keyword(s) that were flagged for a violation as part of the client's keyword avoidance list

String

language_iso_code

ISO 639 2 letter code for language

String

language_name

Language associated to the content

String

measurement_certification_status

The Measurement Certification Status dimension is used to distinguish between certified and uncertified mobile api traffic. Certified: Impressions served by partners who have undergone the DV mobile measurement certification process and whose measurement signals are determined to be reliable and accurate. This also includes impressions from partners using the OM SDK. Non-Certified: Impressions served by partners who have not been certified under the DV mobile measurement certification process.

String

media_property

Site that is serving the ad on behalf of the advertiser

String

media_type

Identifies whether the creative fired on the impression was display or video

String

mobile_os

Operating system of the mobile device

String

month

Date that impression event occurred

month

When the impression event occurred. This dimension group includes Hour, Week, Month, Quarter, Day of Week, and Year.

month

When the impression event occurred. This dimension group includes Hour, Week, Month, Quarter, Day of Week, and Year.

String

month

When the impression event occurred.This dimension group includes Hour, Week, Month, Quarter, Day of Week, and Year.

String

placement_name

Name of Ad Server Placement utilizing DV tagging

String

placement_size

Bucketed by pixel amounts, used to determine type of placement (Small, Large, Skyscraper, etc.)

String

platform_account_id

Account ID as defined by Instacart: https://instacart-ads.knowledgeowl.com/help/advertising-on-instacart

String

platform_account_id

Account ID as defined by Netflix - NOTE: Netflix does not have documentation available, only Xandr

String

platform_account_id

Account ID as defined by the Platform

String

platform_account_id

Account ID as defined in Google's documentation - https://support.google.com/youtube/?hl=en&sjid=17825989494931148465-NA#topic=9257498

String

platform_account_id

Account ID as defined in Meta's documentation - https://www.facebook.com/business/help

String

platform_account_id

Account ID as defined in Partner's documentation - {Partner Support Doc Link}

String

platform_account_id

Account ID as defined in Pinterest's documentation - https://help.pinterest.com/en/business/topics/advertise

String

platform_account_id

Account ID as defined in Reddit's documentation - https://business.reddithelp.com/helpcenter/s/

String

platform_account_id

Account ID as defined in Roblox's documentation - https://create.roblox.com/docs/production/promotion/ads-manager

String

platform_account_id

Account ID as defined in Snap's documentation - https://businesshelp.snapchat.com/s?language=en_US

String

platform_account_id

Account ID as defined in Spotify's documentation

String

platform_account_id

Account ID as defined in TikTok's documentation - https://ads.tiktok.com/help/

String

platform_account_id

Account ID as defined in X's documentation - https://business.x.com/en/help.html

String

platform_account_name

Account Name as defined by Instacart: https://instacart-ads.knowledgeowl.com/help/advertising-on-instacart

String

platform_account_name

Account Name as defined by Netflix

String

platform_account_name

Account Name as defined by the Platform

String

platform_account_name

Account Name as defined in Google's documentation - https://support.google.com/youtube/?hl=en&sjid=17825989494931148465-NA#topic=9257498

String

platform_account_name

Account Name as defined in Meta's documentation - https://www.facebook.com/business/help

String

platform_account_name

Account Name as defined in Partner's documentation - {Partner Support Doc Link}

String

platform_account_name

Account Name as defined in Pinterest's documentation - https://help.pinterest.com/en/business/topics/advertise

String

platform_account_name

Account Name as defined in Reddit's documentation

String

platform_account_name

Account Name as defined in Reddit's documentation - https://business.reddithelp.com/helpcenter/s/

String

platform_account_name

Account Name as defined in Roblox's documentation - https://create.roblox.com/docs/production/promotion/ads-manager

String

platform_account_name

Account Name as defined in Snap's documentation - https://businesshelp.snapchat.com/s?language=en_US

String

platform_account_name

Account Name as defined in TikTok's documentation - https://ads.tiktok.com/help/

String

platform_account_name

Account Name as defined in X's documentation - https://business.x.com/en/help.html

String

platform_account_name

Name of the Account ID

String

platform_account_region

Account Region as defined in Pinterest's documentation - https://help.pinterest.com/en/business/topics/advertise

String

platform_account_region

Account Region as defined in Roblox's documentation - https://create.roblox.com/docs/production/promotion/ads-manager

String

platform_ad_format

Ad Format as defined by Instacart: https://instacart-ads.knowledgeowl.com/help/advertising-on-instacart

String

platform_ad_format

Ad Format as defined in Pinterest's documentation - https://help.pinterest.com/en/business/topics/advertise

String

platform_ad_format

Ad Format as defined in Snap's documentation - https://businesshelp.snapchat.com/s?language=en_US

String

platform_ad_group_id

Ad Group ID as defined in Google's documentation - https://support.google.com/youtube/?hl=en&sjid=17825989494931148465-NA#topic=9257498

String

platform_ad_group_id

Ad Group ID as defined in Pinterest's documentation - https://help.pinterest.com/en/business/topics/advertise

String

platform_ad_group_id

Ad Group ID as defined in Reddit's documentation - https://business.reddithelp.com/helpcenter/s/

String

platform_ad_group_name

Ad Group Name as defined in Google's documentation - https://support.google.com/youtube/?hl=en&sjid=17825989494931148465-NA#topic=9257498

String

platform_ad_group_name

Ad Group Name as defined in Pinterest's documentation - https://help.pinterest.com/en/business/topics/advertise

String

platform_ad_group_name

Ad Group Name as defined in Reddit's documentation - https://business.reddithelp.com/helpcenter/s/

String

platform_ad_group_name

Ad Group Name as defined in Reddit's documentation - Reddit Ads Help

String

platform_ad_group_type

The categorization for types of ad groups used in a YouTube ad campaign. This dimension helps in isolating ad formats for better reporting and compliance

String

platform_ad_id

Ad ID as defined by the Platform

String

platform_ad_id

Ad ID as defined in Meta's documentation - https://www.facebook.com/business/help

String

platform_ad_id

Ad ID as defined in Partner's documentation - {Partner Support Doc Link}

String

platform_ad_id

Ad ID as defined in Pinterest's documentation - https://help.pinterest.com/en/business/topics/advertise

String

platform_ad_id

Ad ID as defined in Reddit's documentation - https://business.reddithelp.com/helpcenter/s/

String

platform_ad_id

Ad ID as defined in Roblox's documentation - https://create.roblox.com/docs/production/promotion/ads-manager

String

platform_ad_id

Ad ID as defined in Snap's documentation - https://businesshelp.snapchat.com/s?language=en_US

String

platform_ad_id

Ad ID as defined in TikTok's documentation - https://ads.tiktok.com/help/

String

platform_ad_id

Ad ID associated with Brand Safety/Suitability Incident - https://ads.tiktok.com/help/

String

platform_ad_name

Ad Name as defined by the Platform

String

platform_ad_name

Ad Name as defined in Meta's documentation - https://www.facebook.com/business/help

String

platform_ad_name

Ad Name as defined in Partner's documentation - {Partner Support Doc Link}

String

platform_ad_name

Ad Name as defined in Pinterest's documentation - https://help.pinterest.com/en/business/topics/advertise

String

platform_ad_name

Ad Name as defined in Reddit's documentation - https://business.reddithelp.com/helpcenter/s/

String

platform_ad_name

Ad Name as defined in Roblox's documentation - https://create.roblox.com/docs/production/promotion/ads-manager

String

platform_ad_name

Ad Name as defined in Snap's documentation - https://businesshelp.snapchat.com/s?language=en_US

String

platform_ad_name

Ad Name as defined in TikTok's documentation - https://ads.tiktok.com/help/

String

platform_ad_name

Ad Name associated with Brand Safety/Suitability Incident - https://ads.tiktok.com/help/

String

platform_ad_set_id

Ad Set ID as defined by Instacart: https://instacart-ads.knowledgeowl.com/help/advertising-on-instacart

String

platform_ad_set_id

Ad Set ID as defined by the Platform

String

platform_ad_set_id

Ad Set ID as defined in Meta's documentation - https://www.facebook.com/business/help

String

platform_ad_set_id

Ad Set ID as defined in Roblox's documentation - https://create.roblox.com/docs/production/promotion/ads-manager

String

platform_ad_set_id

Ad Set ID as defined in Snap's documentation - https://businesshelp.snapchat.com/s?language=en_US

String

platform_ad_set_id

Ad Set ID as defined in TikTok's documentation - https://ads.tiktok.com/help/

String

platform_ad_set_id

Ad Set ID associated with Brand Safety/Suitability Incident - https://ads.tiktok.com/help/

String

platform_ad_set_name

Ad Set Name as defined by Instacart: https://instacart-ads.knowledgeowl.com/help/advertising-on-instacart

String

platform_ad_set_name

Ad Set Name as defined by the Platform

String

platform_ad_set_name

Ad Set Name as defined in Meta's documentation - https://www.facebook.com/business/help

String

platform_ad_set_name

Ad Set Name as defined in Roblox's documentation - https://create.roblox.com/docs/production/promotion/ads-manager

String

platform_ad_set_name

Ad Set Name as defined in Snap's documentation - https://businesshelp.snapchat.com/s?language=en_US

String

platform_ad_set_name

Ad Set Name as defined in TikTok's documentation - https://ads.tiktok.com/help/

String

platform_ad_set_name

Ad Set Name associated with Brand Safety/Suitability Incident - https://ads.tiktok.com/help/

String

platform_ad_type

Ad Type as defined in TikTok's documentation - https://ads.tiktok.com/help/

String

platform_ad_type

Ad Type associated with Brand Safety/Suitability Incident - https://ads.tiktok.com/help/

String

platform_ad_unit

Ad Unit as defined in Reddit's documentation - https://business.reddithelp.com/helpcenter/s/

String

platform_campaign_group_id

Campaign Group ID as defined in Partner's documentation - {Partner Support Doc Link}

String

platform_campaign_group_name

Campaign Group Name as defined in Partner's documentation - {Partner Support Doc Link}

String

platform_campaign_id

Campaign ID as defined by Instacart: https://instacart-ads.knowledgeowl.com/help/advertising-on-instacart

String

platform_campaign_id

Campaign ID as defined by Netflix

String

platform_campaign_id

Campaign ID as defined by the Platform

String

platform_campaign_id

Campaign ID as defined in Google's documentation - https://support.google.com/youtube/?hl=en&sjid=17825989494931148465-NA#topic=9257498

String

platform_campaign_id

Campaign ID as defined in Meta's documentation - https://www.facebook.com/business/help

String

platform_campaign_id

Campaign ID as defined in Partner's documentation - {Partner Support Doc Link}

String

platform_campaign_id

Campaign ID as defined in Pinterest's documentation - https://help.pinterest.com/en/business/topics/advertise

String

platform_campaign_id

Campaign ID as defined in Reddit's documentation - https://business.reddithelp.com/helpcenter/s/

String

platform_campaign_id

Campaign ID as defined in Roblox's documentation - https://create.roblox.com/docs/production/promotion/ads-manager

String

platform_campaign_id

Campaign ID as defined in Snap's documentation - https://businesshelp.snapchat.com/s?language=en_US

String

platform_campaign_id

Campaign ID as defined in TikTok's documentation - https://ads.tiktok.com/help/

String

platform_campaign_id

Campaign ID as defined in X's documentation - https://business.x.com/en/help.html

String

platform_campaign_id

Campaign ID associated with Brand Safety/Suitability Incident - https://ads.tiktok.com/help/

String

platform_campaign_id

Campaign ID associated with Brand Safety/Suitability Incident - https://business.x.com/en/help.html

String

platform_campaign_id

Campaign ID associated with Brand Safety/Suitability Incident - https://support.google.com/youtube/?hl=en&sjid=17825989494931148465-NA#topic=9257498

String

platform_campaign_name

Campaign Name as defined by Instacart: https://instacart-ads.knowledgeowl.com/help/advertising-on-instacart

String

platform_campaign_name

Campaign Name as defined by Netflix

String

platform_campaign_name

Campaign Name as defined by the Platform

String

platform_campaign_name

Campaign Name as defined in Google's documentation - https://support.google.com/youtube/?hl=en&sjid=17825989494931148465-NA#topic=9257498

String

platform_campaign_name

Campaign Name as defined in Meta's documentation - https://www.facebook.com/business/help

String

platform_campaign_name

Campaign Name as defined in Meta's documentation: https://www.facebook.com/business/help

String

platform_campaign_name

Campaign Name as defined in Partner's documentation - {Partner Support Doc Link}

String

platform_campaign_name

Campaign Name as defined in Pinterest's documentation - https://help.pinterest.com/en/business/topics/advertise

String

platform_campaign_name

Campaign Name as defined in Reddit's documentation - https://business.reddithelp.com/helpcenter/s/

String

platform_campaign_name

Campaign Name as defined in Roblox's documentation - https://create.roblox.com/docs/production/promotion/ads-manager

String

platform_campaign_name

Campaign Name as defined in Snap's documentation - https://businesshelp.snapchat.com/s?language=en_US

String

platform_campaign_name

Campaign Name as defined in TikTok's documentation - https://ads.tiktok.com/help/

String

platform_campaign_name

Campaign Name as defined in X's documentation - https://business.x.com/en/help.html

String

platform_campaign_name

Campaign Name associated with Brand Safety/Suitability Incident - https://ads.tiktok.com/help/

String

platform_campaign_name

Campaign Name associated with Brand Safety/Suitability Incident - https://business.x.com/en/help.html

String

platform_campaign_name

Campaign Name associated with Brand Safety/Suitability Incident - https://support.google.com/youtube/?hl=en&sjid=17825989494931148465-NA#topic=9257498

String

platform_campaign_objective

Campaign Objective as defined by Instacart: https://instacart-ads.knowledgeowl.com/help/advertising-on-instacart

String

platform_campaign_objective

Campaign Objective as defined in Meta's documentation - https://www.facebook.com/business/help

String

platform_campaign_objective

Campaign Objective as defined in Meta's documentation: https://www.facebook.com/business/help

String

platform_campaign_objective

Campaign Objective as defined in Partner's documentation - {Partner Support Doc Link}

String

platform_campaign_objective

Campaign Objective as defined in Pinterest's documentation - https://help.pinterest.com/en/business/topics/advertise

String

platform_campaign_objective

Campaign Objective as defined in Reddit's documentation - https://business.reddithelp.com/helpcenter/s/

String

platform_campaign_objective

Campaign Objective as defined in Roblox's documentation - https://create.roblox.com/docs/production/promotion/ads-manager

String

platform_campaign_objective

Campaign Objective as defined in Snap's documentation - https://businesshelp.snapchat.com/s?language=en_US

String

platform_campaign_objective

Campaign Objective as defined in Spotify's documentation

String

platform_campaign_objective

Campaign Objective as defined in TikTok's documentation - https://ads.tiktok.com/help/

String

platform_campaign_objective

Campaign Objective as defined in X's documentation - https://business.x.com/en/help.html

String

platform_campaign_objective

Campaign Objective associated with Brand Safety/Suitability Incident - https://ads.tiktok.com/help/

String

platform_campaign_objective

Campaign Objective associated with Brand Safety/Suitability Incident - https://business.x.com/en/help.html

String

platform_community_name

Community Subreddit name associated with Brand Safety/Suitability Incident - Reddit Ads Help

String

platform_content_id

Content ID as defined in Pinterest's documentation - https://help.pinterest.com/en/business/topics/advertise

String

platform_content_id

Content ID associated with Brand Safety/Suitability Incident - https://business.reddithelp.com/helpcenter/s/

String

platform_content_id

Content ID associated with Brand Safety/Suitability Incident https://businesshelp.snapchat.com/s?language=en_US

String

platform_content_text

Content Text as defined in Pinterest's documentation - https://help.pinterest.com/en/business/topics/advertise

String

platform_content_text

Content Text associated with Brand Safety/Suitability Incident - https://business.reddithelp.com/helpcenter/s/

String

platform_content_text

Post text associated with Brand Safety/Suitability Incident. https://businesshelp.snapchat.com/s?language=en_US

String

platform_content_title

Content Title as defined in Pinterest's documentation - https://help.pinterest.com/en/business/topics/advertise

String

platform_content_title

Content Title associated with Brand Safety/Suitability Incident - Reddit Ads Help

String

platform_content_url

Content associated with Brand Safety/Suitability Incident - https://business.reddithelp.com/helpcenter/s/

String

platform_content_url

Content URL as defined in Pinterest's documentation - https://help.pinterest.com/en/business/topics/advertise

String

platform_content_url

URL associated with Brand Safety/Suitability Incident. https://businesshelp.snapchat.com/s?language=en_US

String

platform_creative_id

Ad ID as defined in Google's documentation - https://support.google.com/youtube/?hl=en&sjid=17825989494931148465-NA#topic=9257498

String

platform_creative_id

Creative ID as defined by Netflix

String

platform_creative_id

Creative ID as defined in Meta's documentation - https://www.facebook.com/business/help

String

platform_creative_id

Creative ID as defined in X's documentation - https://business.x.com/en/help.html

String

platform_creative_id

Creative ID associated with Brand Safety/Suitability Incident - https://business.x.com/en/help.html

String

platform_creative_media_id

Creative Media ID as defined in X's documentation - https://business.x.com/en/help.html

String

platform_creative_media_id

Creative Media ID associated with Brand Safety/Suitability Incident - https://business.x.com/en/help.html

String

platform_creative_name

Creative Name as defined by Netflix

String

platform_creative_name

Creative Name as defined in Google's documentation - https://support.google.com/youtube/?hl=en&sjid=17825989494931148465-NA#topic=9257498

String

platform_creative_name

Creative Name as defined in Meta's documentation - https://www.facebook.com/business/help

String

platform_delivery_country

Country where the impression was delivered

String

platform_device_delivery_type

The Device Delivery Type dimension allows filtering of data by one or more of these delivery types: Desktop Web, Mobile In-App, Mobile Web, Console, Unknown/Other

String

platform_impression_type

Impression Type as defined in Snap's documentation - https://businesshelp.snapchat.com/s?language=en_US

String

platform_insertion_order_id

Insertion Order ID as defined in Google's documentation - https://support.google.com/youtube/?hl=en&sjid=17825989494931148465-NA#topic=9257498

String

platform_insertion_order_name

Insertion Order Name as defined in Google's documentation - https://support.google.com/youtube/?hl=en&sjid=17825989494931148465-NA#topic=9257498

String

platform_inventory_type

Inventory from Facebook, Instagram or Meta Audience Network

String

platform_inventory_type

Name of the inventory where the ad was shown (ex: Facebook, Instagram)

String

platform_inventory_type

Network as defined in Google's documentation - https://support.google.com/youtube/?hl=en&sjid=17825989494931148465-NA#topic=9257498

String

platform_line_item_id

Line Item ID as defined by Netflix

String

platform_line_item_id

Line Item ID as defined in Google's documentation - https://support.google.com/youtube/?hl=en&sjid=17825989494931148465-NA#topic=9257498

String

platform_line_item_id

Line Item ID as defined in X's documentation - https://business.x.com/en/help.html

String

platform_line_item_id

Line Item ID associated with Brand Safety/Suitability Incident - https://business.x.com/en/help.html

String

platform_line_item_name

Line Item Name as defined by Netflix

String

platform_line_item_name

Line Item Name as defined in Google's documentation - https://support.google.com/youtube/?hl=en&sjid=17825989494931148465-NA#topic=9257498

String

platform_line_item_name

Line Item Name as defined in X's documentation - https://business.x.com/en/help.html

String

platform_line_item_name

Line Item Name associated with Brand Safety/Suitability Incident - https://business.x.com/en/help.html

String

platform_mobile_device_type

Mobile Device Type as defined in Meta's documentation - https://www.facebook.com/business/help

String

platform_placement_type

String

platform_placement_type

Name of the placement where the ad was shown

String

platform_placement_type

Placement Name as defined by Partner

String

platform_placement_type

Placement Type as defined by Roblox

String

platform_placement_type

Placement Type as defined by the Platform

String

platform_placement_type

Placement Type as defined in Reddit's documentation - https://business.reddithelp.com/helpcenter/s/

String

platform_placement_type

Platform Placement Type as defined in Snap's documentation - https://businesshelp.snapchat.com/s?language=en_US

String

platform_placement_type

The ad formats offered in Meta (e.g. Reels)

String

platform_placement_type

The ad formats offered in Meta (e.g. Reels) - https://www.facebook.com/business/help

String

platform_post_id

Tweet ID associated with Brand Safety/Suitability Incident - https://business.x.com/en/help.html

String

platform_post_text

Tweet Text associated with Brand Safety/Suitability Incident - https://business.x.com/en/help.html

String

platform_post_url

Post URL associated with Brand Safety/Suitability Incident - https://business.x.com/en/help.html

String

platform_publisher_name

The creator of the Facebook page

String

platform_publisher_url

The URL of the Facebook page

String

platform_type

The Platform Type dimension allows filtering of data on the following platforms: Desktop Web, Instant Game, Mobile App, Mobile Web, TV https://www.facebook.com/business/help

String

platform_user_id

User ID associated with Brand Safety/Suitability Incident - https://business.x.com/en/help.html

String

platform_user_name

User Name associated with Brand Safety/Suitability Incident - https://business.x.com/en/help.html

String

platform_video_creator

String

platform_video_id

Video ID associated with Brand Safety/Suitability Incident - https://ads.tiktok.com/help/

String

platform_video_url

String

pre_bid_impression

String

quarter

quarter

String

quarter

When the impression event occurred. This dimension group includes Hour, Week, Month, Quarter, Day of Week, and Year.

quarter

When the impression event occurred. This dimension group includes Hour, Week, Month, Quarter, Day of Week, and Year.

String

quarter

When the impression event occurred.This dimension group includes Hour, Week, Month, Quarter, Day of Week, and Year.

String

risk_tier

Risk Tier (High, Medium, Low) assigned to a tiered category based on content evaluated by DV classification

String

service_type

Service Type distinguishes if impressions are activated for Viewability Only, Or Brand Suitability & Viewability

String

smart_sentiment_category_name

Name of the 'Smart Sentiment' variant Category classification assigned to a page or site where the impression was served. Variant categories are subset versions of standard categories

String

smart_sentiment_category_risk_tier

Risk Tier (High, Medium, Low) assigned to a tiered category in a page or site's classification for 'smart sentiment' variant categories based on content evaluated by DV classification

String

state_region

State or region that campaign ad was identified firing within

String

tracker_initiation_indicator

The Tracker Initiation Type filter delineates server-initiated ads from other video traffic. This filter provides advertisers and partners with the ability to filter video traffic based on client-side measurement, where DV received signals directly from the client, and server initiated ads, where the ad server fires its beacons on behalf of the client using the following dimension values: Server Initiated Ads: Ads where the DV tracker was fired directly from the server on its own. Client Initiated Ads: Ads where the DV tracker was fired either from the user's device or from the server on behalf of the user's device. Initiation Status Unknown: Ads where the DV tracker's location of origin (from user device or server side) was not determined at the time of firing.

String

traffic_validity

Identifies whether traffic is valid or fraud/SIVT

String

uc_category_name

Name of IAB Category assigned to app or site where the impression was served that fell on a client's Unsuitable Content Category List

String

uc_category_name

Name of IAB Category assigned to app or site where the impression was served that fell on a client's Unsuitable Content Category List.

String

uc_category_setting

Risk Tier setting chosen by client for Tiered Categories within Unsuitable Content Category List

String

uc_dynamic_suitability_category_name

Name of the Dynamic Suitability classification assigned where the impression was served that fell on a client's Unsuitable Content Category List

String

uc_dynamic_suitability_risk_tier

Risk Tier (High, Medium, Low) assigned to a tiered category that was on a client's Unsuitable Content Category List based on content evaluated by DV classification

String

uc_risk_tier

Risk Tier (High, Medium, Low) assigned to a tiered category that was on a client's Unsuitable Content Category List based on content evaluated by DV classification

String

uc_smart_sentiment_category_name

Name of the 'Smart Sentiment' variant category classification assigned to a page or site where the impression served fell on a client's Unsuitable Content Category List. Variant categories are subset versions of standard categories.

String

uc_smart_sentiment_category_risk_tier

Risk Tier (High, Medium, Low) assigned to a tiered category in a page or site's classification for 'Smart Sentiment' variant categories where the impression served fell on a client's Unsuitable Content Category List, based on content evaluated by DV classification.

String

universal_app_name

DV proprietary dimension that groups an app found across different platforms by one common name

String

vendor_client_id

Vendor Client ID as defined in Google's documentation - https://support.google.com/youtube/?hl=en&sjid=17825989494931148465-NA#topic=9257498

String

video_ad_length_in_seconds_

Ad length of video in seconds

Int

video_caption

Video Caption associated with Brand Safety/Suitability Incident - https://ads.tiktok.com/help/

String

video_id

Video ID associated with Brand Safety/Suitability Incident - https://support.google.com/youtube/?hl=en&sjid=17825989494931148465-NA#topic=9257498

String

video_title

Video Title associated with Brand Safety/Suitability Incident - https://support.google.com/youtube/?hl=en&sjid=17825989494931148465-NA#topic=9257498

String

week

Date that impression event occurred

week

When the impression event occurred. This dimension group includes Hour, Week, Month, Quarter, Day of Week, and Year.

week

When the impression event occurred. This dimension group includes Hour, Week, Month, Quarter, Day of Week, and Year.

String

week

When the impression event occurred.This dimension group includes Hour, Week, Month, Quarter, Day of Week, and Year.

String

year

Date that impression event occurred

year

When the impression event occurred. This dimension group includes Hour, Week, Month, Quarter, Day of Week, and Year.

year

When the impression event occurred. This dimension group includes Hour, Week, Month, Quarter, Day of Week, and Year.

String

year

When the impression event occurred.This dimension group includes Hour, Week, Month, Quarter, Day of Week, and Year.

String

zip_code

Most granular geographic value used in reporting

String