Bright Analytics

Yahoo DSP adopts IAB Tech Lab's transparency 'nutrition label'

The Oath-Brightroll integration ingests campaign performance data from Yahoo’s DSP platform into our data warehouse. It consists of two main scheduled jobs:

Data Import Job – Pulls delivery data (impressions, clicks, video views, conversions, etc.) at a daily granularity.

Meta Refresh Job – Retrieves up-to-date metadata for campaigns and creatives.

1. Data Import Job – Pulls delivery data (impressions, clicks, video views, conversions, etc.) at a daily granularity.
2. Meta Refresh Job – Retrieves up-to-date metadata for campaigns and creatives.

The imported data is processed to populate base metrics, composite performance calculations, and dimensional breakdowns. This enables reporting on spend efficiency, engagement rates, and video performance.

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For more information on how to access these credentials please follow this <a href="https://help.yahooinc.com/dsp-api/docs/setup-access-guide" rel="nofollow noopener noreferrer" target="_blank">link</a>. ​It should give you detailed guide on how to find the advertiser IDs and generate a Client ID and Secret. ​

Feed: <code>oath_brightroll</code>

Target Table: <code>oath_data_delivery</code>

- Feed: <code>oath_brightroll</code>
- Type: Data
- Target Table: <code>oath_data_delivery</code>
- Description: Oath Data Import
- Update Mode: Append
- Date Column: <code>day</code>
- Lookback: 5 days
- Run Hour: 6
- Poll Frequency: 24 hours

- <code>oath_meta_campaign</code> – Campaign Meta (Priority 1)
- <code>oath_meta_creative</code> – Creative Meta (Priority 2)

- Feed: <code>oath_brightroll</code>
- Type: Lookup
- Targets:
 - <code>oath_meta_campaign</code> – Campaign Meta (Priority 1)
 - <code>oath_meta_creative</code> – Creative Meta (Priority 2)
- Update Mode: Refresh
- Lookback: 1 day
- Run Hour: 6
- Poll Frequency: 24 hours

Yahoo DSP API Connector

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Key	Type	Required	Description	Hint	Size
yahoo_advertiser_ids	text	Yes	Oath-Brightroll Advertiser ID	This is a numeric value next to your username in the dropdown	30
yahoo_client_id	text	Yes	Yahoo DSP API Client ID	Yahoo Client ID generated in the UI for API integrations	30
yahoo_client_secret	text	Yes	Yahoo DSP API Client Secret	Yahoo Client Secret generated in the UI for API integrations	30

Name	Source Field
Advertiser [Yahoo]	`oath_data_delivery.advertiser`
Order [Yahoo]	`oath_data_delivery.order`
Publisher [Yahoo]	`dcm_meta_site.publisher`
Campaign [Yahoo]	`oath_meta_campaign.value`
Creative [Yahoo]	`oath_meta_creative.name`

Name	Formula	Format
Spend [Yahoo]	`SUM({oath_data_delivery.advertiser_spending_advertiser_currency})`	£, 2dp
Clicks [Yahoo]	`SUM({oath_data_delivery.clicks})`	int
Impressions [Yahoo]	`SUM({oath_data_delivery.impressions})`	int
Video Views Quartile - 25% [Yahoo]	`SUM({oath_data_delivery.25pct_complete})`	int
Video Views Quartile - 50% [Yahoo]	`SUM({oath_data_delivery.50pct_complete})`	int
Video Views Quartile - 75% [Yahoo]	`SUM({oath_data_delivery.75pct_complete})`	int
Video Completes [Yahoo]	`SUM({oath_data_delivery.100pct_complete})`	int
Video Views [Yahoo]	`SUM({oath_data_delivery.start_views})`	int
Measurable Impressions [Yahoo]	`SUM({oath_data_delivery.measurable_impressions})`	int
Non Measurable Impressions [Yahoo]	`SUM({oath_data_delivery.nonmeasurable_impressions})`	int
Conversions [Yahoo]	`SUM({oath_data_delivery.conversion})`	int
VT Conversions [Yahoo]	`SUM({oath_data_delivery.view_through_conversion})`	int
CT Conversions [Yahoo]	`SUM({oath_data_delivery.click_through_conversion})`	int

Name	Formula	Format
CTR [Yahoo]	`({Clicks [Yahoo]}/{Impressions [Yahoo]})*100`	%, 2dp
CPM [Yahoo]	`({Spend [Yahoo]} / {Impressions [Yahoo]}) * 1000`	£, 2dp
CPC [Yahoo]	`{Spend [Yahoo]} / {Clicks [Yahoo]}`	£, 2dp
VCR [Yahoo]	`({Video Completes [Yahoo]} / {Video Views [Yahoo]}) * 100`	%, 2dp
VTR [Yahoo]	`({Video Completes [Yahoo]} / {Impressions [Yahoo]}) * 100`	%, 2dp
CPCV [Yahoo]	`{Spend [Yahoo]} / {Video Completes [Yahoo]}`	£, 2dp

Left Table Field	Right Table Field
`creative_id` (delivery)	`oath_meta_creative.id`

Yahoo DSP API Connector

Overview

Connection Options

Jobs

1. Oath-Brightroll Data Import

2. Oath-Brightroll Meta Refresh

Dimensions

Base Metrics

Composite Metrics

Data Joins