Overview
The Kochava integration supports importing mobile attribution and SKAdNetwork data using custom and summary methods. It captures key performance data such as installs and SKAd installs, with support for multiple app GUIDs and traffic types. It consists of two jobs and uses Kochava’s API for authenticated data fetching.
Data handled by the integration:
Account & Campaign Data
Advertiser accounts and account IDs
App campaigns (iOS, Android)
Campaign objectives, start/end dates, budgets, and status (active, paused, completed)
Attribution windows and configuration
Creative & Ad Data
Creative metadata: ad ID, format, type
Associated campaign and ad group
Media assets (images, video, app store links)
Approval status and compliance
Performance Metrics
Installs and in-app events (registrations, purchases, upgrades)
Clicks, impressions, CTR
Cost, CPC, CPM, spend
Retention and engagement metrics
Lifetime value (LTV) tracking
Audience & Targeting
Device type and OS version
Geography (country, region)
App versions and SDK integration details
Retargeting and re-engagement segments
Metadata & Reference Tables
Account, campaign, ad group hierarchy
Creative type and ad format definitions
Device, OS, and geographic mappings
Event and conversion definitions
Granularity:
Data is broken down by Account, Campaign, Ad Group and Creative level.
Purpose:
Monitor mobile app campaigns (installs and in-app events)
Attribute installs and conversions to specific campaigns and creatives
Track retention, engagement, and LTV metrics
Optimise targeting, bidding, and creative performance
Build dashboards integrating mobile app campaign data with other paid channels
Perform historical audits and campaign analysis
Refresh Cadence:
Data is refreshed daily.
Update Modes:
Append (for data table), Refresh (for metadata)
For more information on this integration, please follow link here.
Data Feed: Kochava
Feed Details
Key | Value |
Feed |
|
Status |
|
Job Label |
|
Lookback |
|
First Run |
|
Frequency |
|
Lookback Window |
|
Jobs
1. Kochava - Installs Import
Field | Value |
Type |
|
Table |
|
Description |
|
Update Mode |
|
Create Target |
|
Date Column |
|
Priority |
|
Options:
method: (hidden)customtraffic:installsql_kquery: (custom KQuery to select data)
2. Kochava - SKAd Import
Field | Value |
Type |
|
Table |
|
Description |
|
Update Mode |
|
Create Target |
|
Date Column |
|
Priority |
|
Options:
method: (hidden)summarytraffic: (hidden)install,skadnetworkfile_date_field: (hidden)date_range_start_utctraffic_grouping: (hidden) multiple dimensionscustom_sql_append: (hidden)bright_custom_date = date_range_start_utc
Connection Configuration
Key | Type | Description |
|
| Kochava API key from UI |
|
| App GUID(s) for data retrieval |
Dimensions
Name | Result Fields |
Network Name [Kochava] |
|
Device OS [Kochava] |
|
📊 Base Metrics
Name | Formula |
Installs [Kochava] |
|
SK Installs [Kochava] |
|
Composite Metrics
None defined.
Joins
No data source joins configured.
