Overview
Flashtalking is an advertising technology platform that provides dynamic ad serving, measurement, and analytics across display, video, mobile, and CTV campaigns. The Flashtalking sFTP offers programmatic access to campaign metadata, creative details, ad impressions, clicks, conversions, and audience metrics, enabling advertisers to integrate detailed ad delivery and performance data into dashboards and reporting systems.
Granularity
This integration retrieves data at Account, Campaign, Placement and Creative levels.
Purpose
Monitor Flashtalking campaign delivery and performance
Analyse placement and creative effectiveness
Track dynamic creative engagement metrics
Measure audience reach, frequency, and exposure
Integrate Flashtalking metrics into multi-channel dashboards
Conduct historical audits and campaign performance analysis
Refresh cadence
Daily append; 1‑day look‑back to catch late files.
For more information on this integration, please follow this link here.
Connection Setup
Key | Description | Required | Type |
| sFTP host address (e.g. | ✅ | Text |
| Username for sFTP login | ✅ | Text |
| Password for sFTP login | ✅ | Text |
Protocol | Fixed to | — | — |
Authentication uses basic username & password over SSH.
Job Configuration – Flashtalking – Data Import
Setting | Value |
Feed |
|
Job Label | Flashtalking – Data Import |
Schedule | Daily, 08:00 UTC |
Look‑back | 1 day |
Target Table |
|
Update Mode | Append |
Date Column |
|
File Directory |
|
Filename Pattern |
|
Grain Date Format |
|
Table Schema – flashtalking_data_aggregate
All columns are ingested verbatim from the CSV; below are the standard fields used within Bright Analytics:
Field | Description |
| Date (YYYY‑MM‑DD) parsed via |
| Placement identifier/name |
| Site or domain |
| Creative name |
| Impression count |
| Click count |
Additional CSV columns | File may include cost, video metrics etc. |
Note – The connector will automatically import all columns present in the sFTP file even if not listed above.
Dimensions
Dimension Name | Mapping |
Placement [FT] |
|
Site Name [FT] |
|
Creative Name [FT] |
|
Base Metrics
Metric Name | Formula | Round |
Impressions [FT] |
| 0 |
Clicks [FT] |
| 0 |
Joins
No built‑in lookup tables or joins are defined for Flashtalking; however, the placement, creative, and site dimensions can be linked to other ad‑server data sets via shared keys.